The fields used in the JSON format are the same as for the CSV, so please refer to CSV File Import.
Example
The following is an example of a file to load two new stores:
[ { "address":"126 Palmerston House, Westminster Square", "city":"London", "countryCode":"GBR", "description":"Brand new store with disabled access", "hasDisabledAccess":true, "latitude":51.499240, "longitude":-0.113020, "logoUrl": "http://logodomain.com/nicelogo.jpg", "photoUrls": ["http://logodomain.com/nicephoto1.jpg", "http://logodomain.com/nicephoto1.jpg"], "postCode":"SE1 7UW", "storeId":"01WESTMINSTER", "storeName":"Westminster Square", "telephoneNumber":"+44 20 7946 0234", "openingTimesRules":[ { "openingClosingTimes":[ { "closingAt":"12:00", "openingAt":"09:00" } ], "rule":"every Sunday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Monday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Tuesday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Wednesday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Thursday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Friday" }, { "openingClosingTimes":[ { "closingAt":"15:00", "openingAt":"09:00" }, { "closingAt":"21:00", "openingAt":"16:00" } ], "rule":"every Saturday" } ], "tags":[ "pharmacy", "refrigerated", "potato" ] }, { "address":"5 Gray's Inn Road", "city":"London", "countryCode":"GBR", "description":null, "hasDisabledAccess":false, "latitude":51.006035, "logoUrl":null, "longitude":-0.102897, "photoUrls":[ "http://logodomain.com/nicephoto1.jpg" ], "postCode":"N1 1AA", "storeId":"STORE003", "storeName":"Test Store 2", "telephoneNumber":"+44789446456782", "openingTimesRules":[ { "openingClosingTimes":[ { "closingAt":"19:00", "openingAt":"09:00" } ], "rule":"every Sunday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Monday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Tuesday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Wednesday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Thursday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Friday" }, { "openingClosingTimes":[ { "closingAt":"17:00", "openingAt":"09:00" } ], "rule":"every Saturday" } ], "tags":null } ]